In Part 1, we explored how chasing virality can quietly pull churches and creatives off-mission. We unpacked the shift from ministry to performance, the dangers of platform obsession, and how subtle compromises can creep in under the guise of relevance.
But what happens when you’re not chasing trends—and your content still doesn’t take off?
What if, even after doing things the “right way,” your message barely moves? No likes. No shares. No viral moment.
That’s what this second part is about: the quiet, often unseen discipline of showing up with purpose—even when it feels like no one is watching.
What If Your Content Doesn’t Go Viral?
“Can I trust that God is still using our message, even if I can’t see the results?”
Let’s be honest: content that doesn't perform well can hit you hard. You’ve spent hours editing. Prayed over the message. Published it with expectation. And then… 3 likes. 1 comment. Half the views came from you refreshing the page.
I get it—creating for the church is not for the faint of heart. Especially when it feels like no one is watching. I’ve been there too. Sometimes the only person engaging with the post is you.
And yet, somehow, we keep showing up. Do you know why?
Because for some of us, this isn’t about going viral—it’s about building a foundation. I didn’t start writing because I wanted fame or even followers. I started because I saw a gap—a need for resources that point tech creatives and churches toward God, not gimmicks. I wanted my work to be a go-to someday. Not just for recognition, but for righteousness.
So yes—when stats are low, it stings. But I remind myself:
Start small, think BIG.
And honestly? The greatest motivation is knowing God sees it all.
Even when it feels like no one notices your service—He does. And when you give your best from a place of faith, not fame, that’s all that matters. Like I learned when I left the tech team: people only notice you when they want to.
So don’t serve for their applause. Serve for His glory.
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.” — Colossians 3:23
“Your Father, who sees what is done in secret, will reward you.” — Matthew 6:4
And yes—the impact is real, even if it only touches one person.
I still get excited when I see one new subscriber. It tells me someone saw what I created and said, “I want more.” That’s powerful! Imagine if those 10 loyal readers were in a room with you—wouldn’t you feel encouraged? Now multiply that by eternity.
So here’s my encouragement to churches and Christian creatives who feel unseen: Just do your thing. Be yourself. Turn up, and stay up.
I recently got a notification from Grammarly—16 straight weeks of writing since March. That’s a streak. That’s faithfulness. That’s me building something.
And now I’m thinking: what if I built spiritual streaks like that too? Like “I’ve read my Bible four weeks in a row,” or “I prayed over every post this month.” Imagine what that could look like in the Kingdom.
So why art thou cast down, O content creator? Because your post didn’t blow? First of all, are thou a bomb? No. So stand up. Go beyond for your number one viewer—God Himself. Make Him proud.
A Better Way Forward – Purpose Over Popularity
“If we took all the numbers away, would our content still matter to heaven?”
There comes a point in every church’s content journey when we must ask:
“Why are we doing this?”
Because when the pressure starts mounting—to post more, trend harder, show up louder—it’s easy to forget that we’re not just content creators. We are messengers. Witnesses. Stewards of the Good News.
So how do we realign?
For me, it starts by remembering: that it’s not about me.
The mission is bigger. The Kingdom is wider. And if I let metrics define me, they will eventually mislead me. Yes, I still consider the audience. Yes, I care about reach. But the goal is obedience, not applause.
“We make it our goal to please Him...” — 2 Corinthians 5:9
Creativity and relevance have their place. But not at the cost of the message. That’s why it’s so important that church leaders stay involved—not just approving content, but casting vision and correcting drift. It’s not enough to say, “Make something engaging.” We need to ask, “Does this reflect what we stand for?”
As someone who creates regularly, I’ve had to set boundaries:
No obsession with stats
Limited consumption of “trendy” content
Careful with “how-to” overload
Stay anchored in the end-goal
Honestly, I often ask myself: “If this post backfires, am I ready for the consequences?”
If the answer is no, I pull back. Not out of fear, but out of wisdom. I’m not here to project myself as some always-right voice. If I go silent, most won’t even notice. And that’s freeing. I don’t create to stay relevant. I create to stay faithful.
“Let your yes be yes, and your no be no.” — Matthew 5:37
“Better a little with righteousness than much gain with injustice.” — Proverbs 16:8
If a church is sensing the need for a reset—do it.
Call a mission and vision meeting. Pray. Seek the Lord per time, per season. Don’t be afraid to hit the reset button. I’ve done it. I’m still doing it. And I’ll keep doing it until my process and posture pleases God more than it pleases the crowd.
Because here’s the truth: purpose-driven content exists.
It’s not always flashy. It doesn’t always trend. But it works.
I’ve seen it in the consistent, value-rich work of people like John C. Maxwell. I’ve seen it in churches and creators who are just doing their thing faithfully—no gimmicks, no drama.
Some aren’t even Christians, but they’re building with principle, purpose, and peace.
Final Words
At the end of the day, you don’t need to trend to be trusted.
You don’t need to go viral to be valuable.
And you don’t need 10,000 followers to make eternal impact.
What you do need is clarity of purpose, consistency in obedience, and the courage to keep showing up—even when it feels small.
“His master replied, ‘Well done, good and faithful servant!’” — Matthew 25:23
That’s what we’re aiming for.
So if you’re building something unseen, unpopular, or untrendy… keep going.
God sees it. Heaven counts it. And one day, it will speak.
Thank you for reading this two-part series. If it stirred something in you—encouragement, conviction, clarity—consider subscribing, replying, or even just praying for your next content decision.
We don’t need more noise in the digital space.
We need more voices that echo heaven. Let’s be those voices.